MICA, Ahmedabad

Overview

Established in 1991, MICA is the only residential institute in the Asia-Pacific region, dedicated to creating leadership in Strategic Marketing and Communication. MICA, an autonomous, non-profit institution, offers a wide range of academic programmes including four residential programmes: Post Graduate Diploma in Management–Communications (PGDM-C), Post Graduate Diploma in Management (PGDM), Post Graduate Certificate Programme in Crafting Creative Communication (CCC) and Fellow Programme in Management–Communications (FPM-C).

MICA's spirit lies in its grasping of contemporary trends and sensibilities, addressing the needs of an ever-changing environment. The MICA brand assures effective delivery of Strategic Marketing and Communication solutions to the industry, government, and community.

Today, it is the alma mater of professionals serving in leadership positions in some of the best-known companies in India and the world in marketing, brand management, research & analytics, advertising, media, digital, and other related businesses.

Why choose MICA

MICA Ahmedabad offers a diverse range of AICTE-approved programs, including four prestigious residential courses: the Post Graduate Diploma in Management–Communications (PGDM-C), the Post Graduate Diploma in Management (PGDM), the Post Graduate Certificate Programme in Crafting Creative Communication (CCC), and the Fellow Programme in Management–Communications (FPM-C). These programs provide a variety of specializations to cater to students' interests and career aspirations.

Admission process

The MICA application must be submitted online along with the requisite application fee of Rs. 2,100 . While filling out the application, candidates are required to select and update the exam score(s) they wish to submit ( CAT/XAT/GMAT ).

MICA follows a comprehensive five-step admission process , which includes appearing for MICAT , shortlisting based on entrance exam scores, and a final selection round. The detailed admission process is as follows:

Step 1: Appear for an Accepted Entrance Exam

Candidates must apply and appear for at least one of the following entrance exams:

Step 2: Register for MICA and MICAT

Step 3: Shortlisting of Candidates

Step 4: Final Selection Round (GE-PI)

Shortlisted candidates are invited to participate in the Group Exercise (GE) and Personal Interview (PI) rounds, which are conducted at MICA Ahmedabad.

Step 5: Admission and Merit List

Selection Process (Batch 2025-2027)

MICA PGDM-C / PGDM admission process check out*: https://www.mica.ac.in/postgraduate-programme/selection-process-and-timelines

Placements

Compiled from college disclosures and NIRF reports. Verify current figures with the admission office before deciding.

Campus life

The MICA campus is situated on the outskirts of Ahmedabad, sprawling across 19 acres of lush green land. The campus is equipped with fully air-conditioned classrooms featuring advanced communication facilities and modern teaching aids. It also includes seminar halls, an auditorium, an open-air theatre, and a computer laboratory with round-the-clock internet connectivity. The library boasts an extensive collection of books, journals, and a comprehensive database of the latest advertising campaigns and print advertisements. MICA offers hostel accommodation for over 300 students, with high-speed internet access in every room. The campus also features a café, a dining area, and various sports facilities, including cricket grounds, tennis and volleyball courts, and a gymnasium. Additionally, MICA operates a community radio broadcasting center, further enriching its unique and vibrant learning environment.

Frequently asked questions